A journey map is a visual overview (a literal map) that helps you plot out every touchpoint of the user journey in detail. The result will give you better insight into your customers’ behavior's helping you set up email flows to optimise the user experience.
The key to any successful email marketing strategy is in the numbers. How are you performing now, and how do you want to perform in the future? To really move the needle on performance, you need to drill down into your top metrics so you can set achievable targets for your brand.
With your key metrics established, you’re now ready to begin planning your content. So many brands get stuck producing their content reactively which makes it tough to produce thoughtful content.
Do you break out into a sweat every time you have to hit send on an email being sent out to your database? The cost of sending an email without having test it first can be high…
Countdown timers in email Email marketing is one of the most powerful digital marketing tools. Using a countdown timer within your emails can help amplify your marketing campaign engagement rates.
Have you ever received an email that felt like it was written just for you? You can create this experience for your customers by using email templates.
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With most people around the planet using email, you can’t afford to not have an email marketing strategy, and your strategy should be informed by top trends. When it comes to the email marketing trends of 2022, as email experts, we’ve got our finger on the pulse. Flowstate is a dedicated agency with the skills to deliver messages designed to convert through our email marketing services.
Many marketing and communications professionals find difficulty when it comes to email communication. Too many emails and customers switch off, lose interest or unsubscribe; too few emails and customers cease to engage with your product or service. There is, however, a sweet spot, which digital marketers are coming to discover: transactional emails.
There’s no question; B2B email marketing is your best bet for productive communication with other businesses. The challenge, however, is crafting engaging copy with a flair that feels personal to the reader while being concise and benefit-driven.
It’s no secret that email is one of the most effective channels for lead nurturing and conversion. Email wins when it comes to making sure that the right people see the right content at the right moment, and automated emails deserve a central spot in every marketing strategy. In this blog post, we explore eCommerce email marketing and reveal the best email automations for your business.
