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Email cadence refers to the frequency and timing of your email campaigns. It includes the number of emails sent within a specific time frame and the intervals between each email.

Paying attention to the timing of your sends is a simple yet highly effective way to boost engagement, increase open rates, and ultimately drive more sales

Growing your audience and email list is an absolute necessity for the success and growth of any eCommerce business.

Flow automations empower your business to drive engagement, increase loyalty, reclaim abandoned carts, and ultimately, scale your operations.

Flowstate, a leading email marketing business for eCommerce, is proud to announce the launch of "State of Flow," a transformative solution designed to empower eCommerce businesses to excel in the world of email marketing.

InstantEmail is a revolutionary service by Flowstate that bridges the gap between your design and email marketing platform. With just one click, it instantly sends approved template designs from Figma directly to your email platform, without any need for building or coding. It's the missing link in your creative workflow.

In this article, we will unravel the underrated power of email template design and why it outshines images in driving email marketing success.

In this article, we will explore the reasons why a dedicated email team is essential for eCommerce stores looking to create deeper and more meaningful connections with their community, enhance engagement, and drive sales.

Email testing plays a fundamental role in ensuring flawless communication with your community, boosting engagement, and ultimately driving sales.

Email testing is an integral part of the pre-sending process that ensures flawless delivery and maximises the impact of your email campaigns.

In this ultimate guide to smart segmentation, we'll delve into the benefits of segmentation and provide actionable tips on how to implement it effectively in 2023.

In the fast-paced world of digital marketing, managing multiple email lists can quickly become a chaotic juggling act. The constant struggle of updating, segmenting, and engaging with subscribers across multiple lists can leave marketers feeling overwhelmed and prone to missing out on crucial opportunities.

A journey map is a visual overview (a literal map) that helps you plot out every touchpoint of the user journey in detail. The result will give you better insight into your customers’ behavior's helping you set up email flows to optimise the user experience.

The key to any successful email marketing strategy is in the numbers. How are you performing now, and how do you want to perform in the future? To really move the needle on performance, you need to drill down into your top metrics so you can set achievable targets for your brand.

With your key metrics established, you’re now ready to begin planning your content. So many brands get stuck producing their content reactively which makes it tough to produce thoughtful content.

Do you break out into a sweat every time you have to hit send on an email being sent out to your database? The cost of sending an email without having test it first can be high…

Countdown timers in email Email marketing is one of the most powerful digital marketing tools. Using a countdown timer within your emails can help amplify your marketing campaign engagement rates.

Have you ever received an email that felt like it was written just for you? You can create this experience for your customers by using email templates.

With most people around the planet using email, you can’t afford to not have an email marketing strategy, and your strategy should be informed by top trends. When it comes to the email marketing trends of 2022, as email experts, we’ve got our finger on the pulse. Flowstate is a dedicated agency with the skills to deliver messages designed to convert through our email marketing services.

Many marketing and communications professionals find difficulty when it comes to email communication. Too many emails and customers switch off, lose interest or unsubscribe; too few emails and customers cease to engage with your product or service. There is, however, a sweet spot, which digital marketers are coming to discover: transactional emails.

There’s no question; B2B email marketing is your best bet for productive communication with other businesses. The challenge, however, is crafting engaging copy with a flair that feels personal to the reader while being concise and benefit-driven.

It’s no secret that email is one of the most effective channels for lead nurturing and conversion. Email wins when it comes to making sure that the right people see the right content at the right moment, and automated emails deserve a central spot in every marketing strategy. In this blog post, we explore eCommerce email marketing and reveal the best email automations for your business.