In the fast-paced world of digital marketing, managing multiple email lists can quickly become a chaotic juggling act. The constant struggle of updating, segmenting, and engaging with subscribers across multiple lists can leave marketers feeling overwhelmed and prone to missing out on crucial opportunities.
A journey map is a visual overview (a literal map) that helps you plot out every touchpoint of the user journey in detail. The result will give you better insight into your customers’ behavior's helping you set up email flows to optimise the user experience.
The key to any successful email marketing strategy is in the numbers. How are you performing now, and how do you want to perform in the future? To really move the needle on performance, you need to drill down into your top metrics so you can set achievable targets for your brand.
With your key metrics established, you’re now ready to begin planning your content. So many brands get stuck producing their content reactively which makes it tough to produce thoughtful content.
Do you break out into a sweat every time you have to hit send on an email being sent out to your database? The cost of sending an email without having test it first can be high…
Countdown timers in email Email marketing is one of the most powerful digital marketing tools. Using a countdown timer within your emails can help amplify your marketing campaign engagement rates.
With most people around the planet using email, you can’t afford to not have an email marketing strategy, and your strategy should be informed by top trends. When it comes to the email marketing trends of 2022, as email experts, we’ve got our finger on the pulse. Flowstate is a dedicated agency with the skills to deliver messages designed to convert through our email marketing services.
There’s no question; B2B email marketing is your best bet for productive communication with other businesses. The challenge, however, is crafting engaging copy with a flair that feels personal to the reader while being concise and benefit-driven.
It’s no secret that email is one of the most effective channels for lead nurturing and conversion. Email wins when it comes to making sure that the right people see the right content at the right moment, and automated emails deserve a central spot in every marketing strategy. In this blog post, we explore eCommerce email marketing and reveal the best email automations for your business.