In the fast-paced world of digital marketing, managing multiple email lists can quickly become a chaotic juggling act. The constant struggle of updating, segmenting, and engaging with subscribers across multiple lists can leave marketers feeling overwhelmed and prone to missing out on crucial opportunities.
A journey map is a visual overview (a literal map) that helps you plot out every touchpoint of the user journey in detail. The result will give you better insight into your customers’ behavior's helping you set up email flows to optimise the user experience.
The key to any successful email marketing strategy is in the numbers. How are you performing now, and how do you want to perform in the future? To really move the needle on performance, you need to drill down into your top metrics so you can set achievable targets for your brand.
With your key metrics established, you’re now ready to begin planning your content. So many brands get stuck producing their content reactively which makes it tough to produce thoughtful content.
Do you break out into a sweat every time you have to hit send on an email being sent out to your database? The cost of sending an email without having test it first can be high…
Have you ever received an email that felt like it was written just for you? You can create this experience for your customers by using email templates.
Many marketing and communications professionals find difficulty when it comes to email communication. Too many emails and customers switch off, lose interest or unsubscribe; too few emails and customers cease to engage with your product or service. There is, however, a sweet spot, which digital marketers are coming to discover: transactional emails.
It’s no secret that email is one of the most effective channels for lead nurturing and conversion. Email wins when it comes to making sure that the right people see the right content at the right moment, and automated emails deserve a central spot in every marketing strategy. In this blog post, we explore eCommerce email marketing and reveal the best email automations for your business.