In the fast-paced realm of e-commerce, your website traffic is more than just clicks and visits; it's a powerhouse of potential waiting to be unleashed. Remarkably, 95.6% of brands are leaving money on the table by neglecting the power of essential email flows.

At Flowstate Agency, we believe in transforming missed opportunities into revenue streams, especially during crucial periods like the holiday season and Black Friday. In this blog post, we'll unravel the secrets behind the often-underestimated email flows that can turn your festive season into the most profitable one yet.

Uncover the Essential Email Flows Ignored by Most Brands

1. Site Abandon Flow

Imagine a potential customer visiting your website, exploring different pages, and then, for some reason, deciding to leave without making a purchase. This is a common scenario, and it's where the Site Abandon Flow comes into play. By strategically retargeting those who navigate away, you can re-engage them with personalised emails showcasing the products they viewed. Utilise this flow to reignite their interest, address any concerns, and guide them back to complete their purchase.

2. Browse Abandon Flow

Customers often browse through various product pages without adding anything to their cart. This is another opportunity that businesses frequently overlook. The Browse Abandon Flow allows you to send targeted emails based on the specific products or categories your potential customers were interested in. By reminding them of their preferences and offering exclusive deals, you increase the chances of converting their interest into a transaction.

3. Added to Cart Flow

When visitors take the step of adding items to their cart but hesitate to finalise the purchase, the Added to Cart Flow can be a game-changer. Craft personalised emails highlighting the selected products, addressing potential concerns, and even sweetening the deal with limited-time offers. This flow is designed to guide customers through the final steps of the purchasing journey and minimise cart abandonment

4. Abandoned Cart Flow

Cart abandonment is a significant challenge for online retailers, and tackling it head-on is crucial. The Abandoned Cart Flow steps in to rescue those potential sales by sending timely and persuasive emails. Highlight the items left behind, offer incentives like discounts or free shipping, and create a sense of urgency to prompt customers to complete their purchase.

5. Post Purchase Thank You Flow

The Post-Purchase Thank You (PPTY) Flow is often underestimated but holds immense potential for customer retention and brand loyalty. After a successful transaction, seize the opportunity to express gratitude, provide order details, and recommend related products. A well-crafted PPTY email can turn a one-time buyer into a repeat customer, contributing to the long-term success of your business.

To guide you on this transformative journey, watch our exclusive video where we break down the steps for successfully implementing retargeting and essential email flows. Watch the video here.


Seize the opportunity to elevate your sales by mastering retargeting and essential email flows. Don't be part of the 95.6% of brands neglecting these essential email flows.

At Flowstate Agency, we specialise in designing and implementing automated retargeting funnels tailored to your business needs. Are you ready to maximise your revenue potential, captivate your audience, and implement proven strategies? Join Flowstate and Boost your Emails Sales!