performance based EMAIL MARKETING + SMS FOR ecommerce

Unlock the value of your audience with email marketing + SMS.

Without a clear lifecycle marketing strategy, your emails + SMS will be ignored. When you clarify your strategy with Flowstate, engagement, revenue + customer lifetime value increase. Guaranteed.

UNLOCK VALUE NOW

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How much is poor email marketing costing your eCommerce business?

Most eCommerce businesses struggle to create a consistent stream of revenue from email marketing. When your email marketing lacks punch…

EMAIL SUCCESS CHECK

NO ONE OPENS YOUR EMAILS

POOR SALES + ROI

audience growth stagnates

over reliance on paid ads

lifecycle email marketing

Email Marketing
Services

Our team of specialists will work with you to craft effective and engaging messages that drive results for your eCommerce business. From strategy development to creative execution, we've got you covered. Let us help you take your email marketing + SMS to the next level + create a lasting impact on your audience.

LEARN HOW WE DO IT

LIFECYCLE JOURNEY MAPPING

Craft the ultimate customer experience with our Journey Mapping solution. We design a customized lifecycle journey that leads your customers effortlessly from discovery to dedication. With meticulous attention to detail, we map out every touchpoint, igniting awareness and nurturing enduring loyalty.

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Email Flows

Email flows automate messages triggered by actions, such as purchases, viewed products + abandoned cart events. Streamline your eCommerce business + have emails of value sent to your customers while you sleep.

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email campaigns

Create a long-term relationship with your customers with personalised email campaigns. Personalised messaging boosts sales, increases customer loyalty, and generates brand awareness

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DATABase Growth

Attract new customers and grow your audience. Harness first-party data to segment + create more relevant + personal email marketing. The result, more people to talk to and a deeper relationship with each.

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identity management

Keep an accurate + more comprehensive view of your customer. Connect your customers touch-points across your website + digital channels, and activate this information into more effective email marketing communications.

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deliverabilty

Reach more inboxes. Correctly manage your sender reputation through enhanced email engagement. Deliver your emails into the inbox, not the promotions tab or worse, the spam box.

SUCCESS STORIES

STATE OF FLOW SYSTEM

Our signature system

State of Flow is the 5-step signature system designed by Flowstate to transform email into your #1 ecommerce sales channel by unlocking the value you have in your email list right now.

LEARN HOW WE DO IT

state of flow

VISIon workshop

To ensure seamless alignment between our email marketing and SMS strategy and your business objectives, we commence with a comprehensive Vision Workshop. Here, our foremost priority is to gain an in-depth understanding of your overarching strategic goals.

The strategic objectives + ultimate outcomes driving your business
Identification of your ideal customer profile
Understanding the current customer lifecycle journey

state of flow

performance maximizer

Embarking on a detailed review and audit of your existing email platform/CRM, we aim to unveil insights crucial for enhancing performance and fostering growth over the next 12-months. Our audit encompasses:

Evaluation of flows, campaigns, lists, and segments
Assessment of sign-up forms, deliverability, and template designs
Examination of third-party integrations, product feeds, and overall portal health

state of flow

lifecycle journey mapping

Armed with a comprehensive understanding of your strategic objectives and target audience, we proceed to craft an optimal lifecycle journey tailored to your customers. From cultivating awareness to nurturing loyalty, we meticulously visualise each touchpoint, ensuring:

A unified visual representation of the entire customer journey representation of the entire customer journey
Identification and optimization of every touchpoint, including email and SMS interactions
Implementation of deep personalization strategies leveraging data and behavioural insights

state of flow

Email Growth plan

Building upon insights gleaned from Steps 01-03, we collaborate to devise a robust 12-month email growth plan. This plan not only delineates the tactics necessary for achieving your overarching strategic goals but also ensures:

Complete alignment with your strategic goals
Tailored solutions to meet your exact requirements
Clear vision and confidence in the future path

state of flow

implementation

State of Flow provides you with two dynamic options to elevate your email marketing game: the "done for you" and "done with you" services.

With our "done for you" service, sit back and relax as we take the reins, handling all the nitty-gritty details for you.
Alternatively, immerse yourself in the empowering environment of the Flowstate Academy, where we guide you through every step of implementing State of Flow yourself. Click here to learn more.

Whether you prefer a hands-off approach or crave hands-on involvement, both avenues lead to the same phenomenal result: remarkable sales growth through email.

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Testimonials

StickerYou

A Fantastic Experience

Working with Flowstate has been a fantastic experience. They are savvy, efficient, and best of all, they know what needs to be done to drive improved results from email and SMS. Communication has been seamless, and collaboration top notch.

Sam Zivot, Marketing Director, StickerYou

GrandCru

Delighted & Recommended

I have used Flowstate for more than 4-years and have been delighted by the results, service and content development. I have already recommended Flowstate to other associates and would recommend to you as well.

‍Matthew Gerard, CEO, GrandCru

Starfire Direct

Trusted Experts

I just want take a minute to express my gratitude towards you and your team for all that you’ve done for Starfire Direct. I’ve found Flowstate to be among the best agencies we’ve ever worked with. If I ever know of anyone that needs stellar work done in this regard, please know that I will be giving them your name!

Jonathan Burlingham, Founder, Starfire Direct

TEstimonials

What our
customers say

Our customers are winning with email.

VIEW CUSTOMER WINS

Living by design

Best in class.

The team at Flowstate have been long term invaluable partners of our organic growth with regards to EDM, flows, customer nurturing, sign up discounts, etc. It was in our early foray into online that we partnered with Flowstate, they were an integral part of our growth strategy in online & building our CRM database. The Flowstate team continues to present us with new ideas that are best in class. Flowstate team are highly regarded in the Living by Design & would not hesitate to recommend their service.

TIM

Living By Design

NBL

Tremendous growth.

Since partnering with Flowstate to assist in the execution of the National Basketball League’s email marketing strategy, we have seen tremendous growth in key metrics and deliverables.

The team at Flowstate have provided great support in the management of our campaigns, while developing our overall email templates and customer journey automation flow to further increase audience engagement.

Flowstate is a great partner to work with, always prompt, and we look forward to working with them next season!

JACK

NBL

random golf club

Help to scale.

The Flowstate team helped us scale our email marketing to become more efficient, effective and on brand for our community. Through assisting with design of forms and emails, and building out tailored flows for specific members of our community, the Flowstate team allowed us to tackle more in a short amount of time than we would have with our small team.

haley

Random Golf Club

stickeryou

Significant increase in email revenue.

Working with Flowstate has been a game-changer for our email marketing strategy and overall sales. Their team's expertise and dedication have transformed the way we approach email campaigns. The results speak for themselves: in just six months, our total revenue increased significantly, and our return on investment was exceptional.

farouk

Pay Later Travel

Grand Cru

+60% open rates

Flowstate's custom email marketing solution, backed by their expert advice and strategic approach, transformed our engagement and led to resounding success. With open rates soaring to an impressive +60%, our unengaged audience now eagerly anticipates our emails. Their tailored strategy made a significant impact, enabling us to connect with our customers like never before, and we are thrilled with the results

james

DealDrop

White rhino

Increased conversion

Flowstate was able to quickly and successfully roll-out 5 key automated flows bridging the gap in our email strategy in order to maximise warm lead opportunities & increase our overall conversion. They provided us with best practice outcomes whilst effectively translating our brand identity and message. I would highly reccomend these guys. Thanks Simon for all your help!

Amelia

Wild Rhino Shoes

sans beast

Highly recommended.

The team at Flowstate were a delight to deal with. The fact that Flowstate have made their business all about email, versus touching on every marketing pillar, ensures they bring excellence to this channel. Highly recommended.

cathryn

Sans Beast

+++ LET'S TALK

Contact

Your brand’s email
growth starts today.

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FAQ

FREQUENTLY ASKED QUESTIONS

What is an email marketing agency?

In its truest form, an email marketing agency is an agency that only does email (not SEO, paid ads, social media and any other digital service they can sell to you). Here at Flowstate, we assist businesses like yours in engaging your target audience and increasing conversions through efficient email marketing. We specialise in all aspects of email marketing, including managing your email lists, designing persuasive content, and automating your email flows. Our team of expert practitioners will collaborate with you to develop a tailored strategy that aligns with your specific goals and objectives, while providing detailed analytics to track the performance of your email efforts.

How do I know I will get a return for my investment?

Our work comes with a bold guarantee: minimum revenue guarantee or we work for free. That's what we call a risk-free decision. Unlike most agencies, we're confident in our ability to create new email revenue for your business*.

Who do you typically work with?

If you want to scale your business with email marketing, we can work with you. We work with eCommerce businesses with small teams to national retailers with large internal marketing departments. Our flexible approach allows our expert team to provide the exact level of service + support you require.

can you guarantee results?

We sure do. If we don't achieve a minimum amount of new email revenue, we'll work for free until we do. Speak to our team today about our revenue guarantee*.

what is the state of flow?

State of Flow is the signature system and framework developed by Flowstate. Our proprietary 5-step system draws upon email tactics and strategies that have helped over 150 clients around the globe. We diagnose your exact needs with email and then using our system, deploy tailored tactics that will resolve and generate new revenue for your business.

why Should i work with flowstate?

Because you will get more from a team of expert email practitioners who live and breathe email than you will with a do-it-all agency or in-house generalist marketing team. If you want faster & stronger results, why not let Flowstate transform your email marketing?

my existing agency says they do email. isn’t that good enough?

Choosing a specialist email agency over a do-it-all agency is like consulting a specialist doctor instead of a general practitioner. A specialist doctor has in-depth knowledge and expertise in a particular area of medicine, and can provide a more targeted and effective treatment plan for a specific condition. Similarly, a specialist email agency has extensive experience and knowledge of email marketing and can design custom campaigns & flows that address specific business goals and target audiences. This will lead to higher engagement rates, better conversion rates and a greater return on investment compared to a do-it-all agency with a more generic approach to email marketing.

Email Blog

See all

Email Fatigue Isn’t Real—Bad Content Is

“We don’t want to email our list too often… we’re worried about email fatigue.”It’s something we hear from e-commerce brands all the time. And on the surface, it sounds fair. No one wants to annoy their customers or come off as spammy. But here’s the truth that most brands find hard to believe

Why Your Emails Feel Invisible (And How to Fix It)

You’ve done it all. Crafted the perfect email. Designed a sleek, professional layout. Hit send... and then? Silence. Open rates are lacklustre. Clicks are barely there. Sales? Let’s not even talk about that. It’s frustrating, isn’t it? You know your product works. You’ve seen the results. So why does it feel like no one is even noticing your email?

Most Emails Are Empty Calories – Here’s How to Fix That

Most e-commerce brands put a lot of effort into their emails—polished designs, perfectly placed CTAs, and carefully chosen fonts. But here’s the thing: a great-looking email doesn’t automatically make it a great-performing email.

The Email Deliverability Boost No One’s Talking About (But Should Be)

Email marketing should be one of your highest-performing channels. But if you’re like most e-commerce brands, there’s a good chance your emails aren’t reaching their full potential.

Unlock the value of your audience with email marketing + SMS.

unlock state of flow like

How much is poor email marketing costing your eCommerce business?

NO ONE OPENS YOUR EMAILS

POOR SALES + ROI

audience growth stagnates

over reliance on paid ads

Email Marketing Services

LIFECYCLE JOURNEY MAPPING

Email Flows

email campaigns

DATABase Growth

identity management

deliverabilty

SUCCESS STORIES

STATE OF FLOW SYSTEM

Our signature system

VISIon workshop

performance maximizer

lifecycle journey mapping

Email Growth plan

implementation

A checklist to generate 1,556% ROI in 30-days from email. Get yours today.

Testimonials

What ourcustomers say

Best in class.

Tremendous growth.

Help to scale.

Significant increase in email revenue.

+60% open rates

Increased conversion

Highly recommended.

Your brand’s email growth starts today.

FREQUENTLY ASKED QUESTIONS

Email Blog

Email Fatigue Isn’t Real—Bad Content Is

Why Your Emails Feel Invisible (And How to Fix It)

Most Emails Are Empty Calories – Here’s How to Fix That

The Email Deliverability Boost No One’s Talking About (But Should Be)

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Unlock the value of your audience.

Email Marketing
Services

What our
customers say

Your brand’s email
growth starts today.