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A leading email marketing agency for ecommerce

Unlock the value of your audience with email marketing.

Without a clear email marketing strategy, your emails will be ignored. When you clarify your email strategy with Flowstate, engagement,  revenue + customer lifetime value increase.
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unlock the power of email like

How much is poor email marketing costing your eCommerce business?

Most eCommerce businesses struggle to create a consistent stream of revenue from email marketing. When your email marketing lacks punch…

NO ONE OPENS YOUR EMAILS

POOR SALES + ROI

audience growth stagnates

over reliance on paid ads

lifecycle email marketing

Email Marketing
Services

Our team of specialists will work with you to craft effective and engaging messages that drive results for your eCommerce business. From strategy development to creative execution, we've got you covered. Let us help you take your email marketing to the next level + create a lasting impact on your audience.
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES

SUCCESS STORIES

SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
Grand Cru
Grand Cru
Living By Design
Living By Design
Stickeryou
Stickeryou
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM

STATE OF FLOW SYSTEM

STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM

Our signature
system

As expert email practitioners, we help our eCommerce clients generate an additional $15m in revenue each year through  our signature system, State of Flow.
state of flow
01

ATTRACT

Capture new emails and grow your audience. When you increase the size of your audience, you increase the opportunity to create new sales + long-term customer relationships.

  • Sign-up forms
  • Database growth
  • First-party data
state of flow
02

CONVERT

Turn prospects into life-long customers. Get to know your prospects, and welcome them to your brand. The result, a deeper one-to-one relationship with your customers that they will value.

  • Email automation flows
  • Customer profiling + personalisation
  • Lead nurture + conversion
state of flow
03

GROW

Grow the lifetime value of your customer. Nurture an ongoing relationship with your customers. Leverage their preferences to present only content + products of interest

  • Identity management
  • Email campaigns + flows
  • SMS
state of flow
04

RETAIN

The probability of selling to an existing customer is 60 – 70%. Increase and maintain engagement with your existing customers and outperform the benchmarks to create ongoing returns from your best customers.

  • Customer segmentation
  • Deliverability
  • Email campaigns + flows
state of flow
05

REACTIVATE

Stop leaving money on the table and recover lost customers and leads. Dial in your win back strategies to bring lapsed customers and leads back to your store.

  • Reactivation
  • Email automation flows
  • Database management
GET IN TOUCH
GET IN TOUCH
Testimonials
Testimonials
Testimonials
Testimonials

Testimonials

Testimonials
Testimonials
Testimonials
Testimonials
TEstimonials

What our
clients say

Our clients are winning with email.
Living by design

Best in class.

The team at Flowstate have been long term invaluable partners of our organic growth with regards to EDM, flows, customer nurturing, sign up discounts, etc. It was in our early foray into online that we partnered with Flowstate, they were an integral part of our growth strategy in online & building our CRM database. The Flowstate team continues to present us with new ideas that are best in class. Flowstate team are highly regarded in the Living by Design & would not hesitate to recommend their service.
TIM
Living By Design
NBL

Tremendous growth.

Since partnering with Flowstate to assist in the execution of the National Basketball League’s email marketing strategy, we have seen tremendous growth in key metrics and deliverables.

The team at Flowstate have provided great support in the management of our campaigns, while developing our overall email templates and customer journey automation flow to further increase audience engagement.

Flowstate is a great partner to work with, always prompt, and we look forward to working with them next season!
JACK
NBL
random golf club

Help to scale.

The Flowstate team helped us scale our email marketing to become more efficient, effective and on brand for our community. Through assisting with design of forms and emails, and building out tailored flows for specific members of our community, the Flowstate team allowed us to tackle more in a short amount of time than we would have with our small team.
haley
Random Golf Club
stickeryou

A fantastic experience.

Working with Flowstate has been a fantastic experience. They are savvy, efficient, and best of all, they know what needs to be done to drive improved results from email and SMS.

Despite working across disparate time zones, there were never any issues finding crossover in our schedules, or delivering a project to a deadline. Communication has been seamless, and collaboration top notch.
sam
StickerYou
Grand Cru

Delighted and recommended.

I have used Flowstate for more than 2-years and have been delighted by the results, service and content development. I have already recommended Flowstate to other associates and would recommend to you as well.
Matthew
Grand Cru
pool Buoy

Increased conversion

Flowstate was able to quickly and successfully roll-out 5 key automated flows bridging the gap in our email strategy in order to maximise warm lead opportunities & increase our overall conversion. They provided us with best practice outcomes whilst effectively translating our brand identity and message. I would highly reccomend these guys. Thanks Simon for all your help!
Amelia
Wild Rhino Shoes
sans beast

Highly recommended.

The team at Flowstate were a delight to deal with. The fact that Flowstate have made their business all about email, versus touching on every marketing pillar, ensures they bring excellence to this channel. Highly recommended.
cathryn
Sans Beast
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Contact

Your brand’s email
growth starts today.

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FAQ

FREQUENTLY ASKED QUESTIONS

What is an email marketing agency?
In its truest form, an email marketing agency is an agency that only does email (not SEO, paid ads, social media and any other digital service they can sell to you). Here at Flowstate, we assist businesses like yours in engaging your target audience and increasing conversions through efficient email marketing. We specialise in all aspects of email marketing, including managing your email lists, designing persuasive content, and automating your email flows. Our team of expert practitioners will collaborate with you to develop a tailored strategy that aligns with your specific goals and objectives, while providing detailed analytics to track the performance of your email efforts.
How do I know I will get a return for my investment?
Our work comes with a bold guarantee: minimum revenue guarantee or we work for free. That's what we call a risk-free decision. Unlike most agencies, we're confident in our ability to create new email revenue for your business*.
Who do you typically work with?
If you want to scale your business with email marketing, we can work with you. We work with eCommerce businesses with small teams to national retailers with large internal marketing departments. Our flexible approach allows our expert team to provide the exact level of service + support you require.
can you guarantee results?
We sure do. If we don't achieve a minimum amount of new email revenue, we'll work for free until we do. Speak to our team today about our revenue guarantee*.
what is the state of flow?
State of Flow is the signature system and framework developed by Flowstate. Our proprietary system draws upon email tactics and strategies that have helped over 150 clients around the globe. We diagnose your exact needs with email and then using our system, deploy tactics that will resolve and generate new revenue for your business (guaranteed).
why Should i work with flowstate?
Because you will get more from a team of expert email practitioners who live and breathe email than you will with a do-it-all agency or in-house generalist marketing team. If you want faster & stronger results, why not let Flowstate transform your email marketing?
my existing agency says they do email. isn’t that good enough?
Choosing a specialist email agency over a do-it-all agency is like consulting a specialist doctor instead of a general practitioner. A specialist doctor has in-depth knowledge and expertise in a particular area of medicine, and can provide a more targeted and effective treatment plan for a specific condition. Similarly, a specialist email agency has extensive experience and knowledge of email marketing and can design custom campaigns & flows that address specific business goals and target audiences. This will lead to higher engagement rates, better conversion rates and a greater return on investment compared to a do-it-all agency with a more generic approach to email marketing.

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DISCOVER A MARKETER’S TREASURE MAP TO ROI: JOURNEY MAPPING

DISCOVER A MARKETER’S TREASURE MAP TO ROI: JOURNEY MAPPING

A journey map is a visual overview (a literal map) that helps you plot out every touchpoint of the user journey in detail. The result will give you better insight into your customers’ behavior's helping you set up email flows to optimise the user experience.
MAKE PERFORMANCE TRACKING YOUR NEW RELIGION

MAKE PERFORMANCE TRACKING YOUR NEW RELIGION

The key to any successful email marketing strategy is in the numbers. How are you performing now, and how do you want to perform in the future? To really move the needle on performance, you need to drill down into your top metrics so you can set achievable targets for your brand.
SIT YOURSELF DOWN AND PLAN FOR THE FUTURE

SIT YOURSELF DOWN AND PLAN FOR THE FUTURE

With your key metrics established, you’re now ready to begin planning your content. So many brands get stuck producing their content reactively which makes it tough to produce thoughtful content.
HIT SEND WITH CONFIDENCE: THE 10-STEP CHECKLIST TO GUARANTEED REVENUE

HIT SEND WITH CONFIDENCE: THE 10-STEP CHECKLIST TO GUARANTEED REVENUE

Do you break out into a sweat every time you have to hit send on an email being sent out to your database? The cost of sending an email without having test it first can be high…

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