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+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
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+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
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Master Email Marketing
State of Flow
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A leading email marketing business for ecommerce

Unlock the value of your audience with email marketing.

Without a clear email marketing strategy, your emails will be ignored. When you clarify your email strategy with Flowstate, engagement,  revenue + customer lifetime value increase.
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UNLOCK VALUE NOW
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How much is poor email marketing costing your eCommerce business?

Most eCommerce businesses struggle to create a consistent stream of revenue from email marketing. When your email marketing lacks punch…
EMAIL SUCCESS CHECK
EMAIL SUCCESS CHECK

NO ONE OPENS YOUR EMAILS

POOR SALES + ROI

audience growth stagnates

over reliance on paid ads

lifecycle email marketing

Email Marketing
Services

Our team of specialists will work with you to craft effective and engaging messages that drive results for your eCommerce business. From strategy development to creative execution, we've got you covered. Let us help you take your email marketing to the next level + create a lasting impact on your audience.
LEARN HOW WE DO IT
LEARN HOW WE DO IT
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES

SUCCESS STORIES

SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
Stickeryou
Stickeryou
StrangeLove
StrangeLove
RMIT University
RMIT University
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM

STATE OF FLOW SYSTEM

STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM

Our signature system

State of Flow is the 5-step signature system designed by Flowstate to transform email into your #1 ecommerce sales channel by unlocking the value you have in your email list right now.
LEARN HOW WE DO IT
LEARN HOW WE DO IT
state of flow
01

performance maximiser

It's all about understanding where you are and uncovering new ways to grow. Let's uncover the true revenue potential of your business together.

  • Email platform audit
  • Complete understanding of current position + opportunities
  • Deep-dive into all areas of email marketing
state of flow
02

GROWTH PLAN

Tailored, practical, and built for your business's unique needs. This is your crystal clear roadmap for success.

  • 180-day tailored growth plan
  • Detailed outline of every strategy + tactic required to grow email sales
  • Key early wins are prioritised
state of flow
03

launch

Setting the stage for success, ensuring your email foundations are in place and you're off to a strong start.

  • Essential automations
  • Key segmentation + personalisation
  • Email campaign strategy
state of flow
04

elevate

Taking your email marketing to the next level and amplifying your growth.

  • Advanced customer segmentation
  • Advanced email automations
  • Tailored customer experiences
state of flow
05

accelerate

Watch as your email journey comes full circle, with sales growing and customers staying loyal to your brand. Here you have an advanced email system in place and sales on repeat with Flowstate as your trusted advisors.

  • Complete lifecycle email marketing system
  • Boosted LTV
  • Customer retention + loyalty
Learn More
LEARN MORE
Testimonials
Testimonials
Testimonials
Testimonials

Testimonials

Testimonials
Testimonials
Testimonials
Testimonials
TEstimonials

What our
customers say

Our customers are winning with email.
VIEW CUSTOMER WINS
VIEW CUSTOMER WINS
Living by design

Best in class.

The team at Flowstate have been long term invaluable partners of our organic growth with regards to EDM, flows, customer nurturing, sign up discounts, etc. It was in our early foray into online that we partnered with Flowstate, they were an integral part of our growth strategy in online & building our CRM database. The Flowstate team continues to present us with new ideas that are best in class. Flowstate team are highly regarded in the Living by Design & would not hesitate to recommend their service.
TIM
Living By Design
NBL

Tremendous growth.

Since partnering with Flowstate to assist in the execution of the National Basketball League’s email marketing strategy, we have seen tremendous growth in key metrics and deliverables.

The team at Flowstate have provided great support in the management of our campaigns, while developing our overall email templates and customer journey automation flow to further increase audience engagement.

Flowstate is a great partner to work with, always prompt, and we look forward to working with them next season!
JACK
NBL
random golf club

Help to scale.

The Flowstate team helped us scale our email marketing to become more efficient, effective and on brand for our community. Through assisting with design of forms and emails, and building out tailored flows for specific members of our community, the Flowstate team allowed us to tackle more in a short amount of time than we would have with our small team.
haley
Random Golf Club
stickeryou

A fantastic experience.

Working with Flowstate has been a fantastic experience. They are savvy, efficient, and best of all, they know what needs to be done to drive improved results from email and SMS.

Despite working across disparate time zones, there were never any issues finding crossover in our schedules, or delivering a project to a deadline. Communication has been seamless, and collaboration top notch.
sam
StickerYou
Grand Cru

Delighted and recommended.

I have used Flowstate for more than 2-years and have been delighted by the results, service and content development. I have already recommended Flowstate to other associates and would recommend to you as well.
Matthew
Grand Cru
pool Buoy

Increased conversion

Flowstate was able to quickly and successfully roll-out 5 key automated flows bridging the gap in our email strategy in order to maximise warm lead opportunities & increase our overall conversion. They provided us with best practice outcomes whilst effectively translating our brand identity and message. I would highly reccomend these guys. Thanks Simon for all your help!
Amelia
Wild Rhino Shoes
sans beast

Highly recommended.

The team at Flowstate were a delight to deal with. The fact that Flowstate have made their business all about email, versus touching on every marketing pillar, ensures they bring excellence to this channel. Highly recommended.
cathryn
Sans Beast
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Contact

Your brand’s email
growth starts today.

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Request a Call
FAQ

FREQUENTLY ASKED QUESTIONS

What is an email marketing BUSINESS?
In its truest form, an email marketing agency is an agency that only does email (not SEO, paid ads, social media and any other digital service they can sell to you). Here at Flowstate, we assist businesses like yours in engaging your target audience and increasing conversions through efficient email marketing. We specialise in all aspects of email marketing, including managing your email lists, designing persuasive content, and automating your email flows. Our team of expert practitioners will collaborate with you to develop a tailored strategy that aligns with your specific goals and objectives, while providing detailed analytics to track the performance of your email efforts.
How do I know I will get a return for my investment?
Our work comes with a bold guarantee: minimum revenue guarantee or we work for free. That's what we call a risk-free decision. Unlike most agencies, we're confident in our ability to create new email revenue for your business*.
Who do you typically work with?
If you want to scale your business with email marketing, we can work with you. We work with eCommerce businesses with small teams to national retailers with large internal marketing departments. Our flexible approach allows our expert team to provide the exact level of service + support you require.
can you guarantee results?
We sure do. If we don't achieve a minimum amount of new email revenue, we'll work for free until we do. Speak to our team today about our revenue guarantee*.
what is the state of flow?
State of Flow is the signature system and framework developed by Flowstate. Our proprietary 5-step system draws upon email tactics and strategies that have helped over 150 clients around the globe. We diagnose your exact needs with email and then using our system, deploy tailored tactics that will resolve and generate new revenue for your business.
why Should i work with flowstate?
Because you will get more from a team of expert email practitioners who live and breathe email than you will with a do-it-all agency or in-house generalist marketing team. If you want faster & stronger results, why not let Flowstate transform your email marketing?
my existing agency says they do email. isn’t that good enough?
Choosing a specialist email agency over a do-it-all agency is like consulting a specialist doctor instead of a general practitioner. A specialist doctor has in-depth knowledge and expertise in a particular area of medicine, and can provide a more targeted and effective treatment plan for a specific condition. Similarly, a specialist email agency has extensive experience and knowledge of email marketing and can design custom campaigns & flows that address specific business goals and target audiences. This will lead to higher engagement rates, better conversion rates and a greater return on investment compared to a do-it-all agency with a more generic approach to email marketing.

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Klaviyo at the heart of RMIT & Flowstate's Marketing Collaboration

InstantEmail is a revolutionary service by Flowstate that bridges the gap between your design and email marketing platform. With just one click, it instantly sends approved template designs from Figma directly to your email platform, without any need for building or coding. It's the missing link in your creative workflow.
Ultimate Guide to Preparing Your Email Strategy for Black Friday Cyber Monday

Ultimate Guide to Preparing Your Email Strategy for Black Friday Cyber Monday

Email marketing continues to be one of the most effective channels for driving sales and building relationships with your audience. According to recent studies, email marketing generates an average ROI of $42 for every $1 spent. When it comes to BFCM, strategically planned email campaigns can significantly boost your revenue and customer engagement.
How Email Can Help You Win on Black Friday

How Email Can Help You Win on Black Friday

Black Friday presents a significant opportunity for eCommerce stores to drive sales and solidify their position in the market. By leveraging the power of email marketing, you can build deeper relationships with your community, drive engagement through compelling emails, and boost sales with irresistible offers.
Why Black Friday Should Start in August

Why Black Friday Should Start in August

Launching your Black Friday campaign in August allows you to take proactive measures to ensure smooth inventory management and efficient supply chain processes. By analyzing customer demand and purchase trends during the pre-Black Friday period, you can accurately forecast inventory requirements and avoid potential stockouts.

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