When a tool you rely on suddenly disappears, it’s not just an inconvenience , it’s a revenue risk.
That’s exactly what thousands of e-commerce brands are facing with Yotpo’s announcement to shut down its Email and SMS products by the end of 2025.
If you’re currently using Yotpo to power customer communications, this change isn’t something you can put off until the last minute. Without a plan, you risk broken flows, lost deliverability, and revenue gaps you can’t afford.
But here’s the good news: this doesn’t have to be a disruption. With the right migration approach, you can move smoothly to a new ESP (Email Service Provider) and keep customers engaged without them even noticing the switch.
Why Acting Early Matters
This isn’t the first time a marketing platform has pulled the plug on a major product. And every time it happens, the same pattern plays out.
- The brands who act early migrate smoothly, protect deliverability, and keep their sales steady.
- The brands who wait scramble, rush migrations, and inevitably lose ground to competitors.
The truth is, email is the thread that connects all the dots in your customer’s mind from first purchase, to repeat orders, to loyalty. If those dots go missing, so does the trust you’ve built.
That’s why the time to prepare is now, not when you’re weeks away from losing access.
What a Smart Migration Looks Like
A successful migration isn’t about moving fast. It’s about moving smart making sure every element of your current system is accounted for and rebuilt properly in your new ESP.
Here’s what that process should look like:
1. Audit everything in Yotpo
Start by reviewing all existing flows, segments, and templates. This isn’t just housekeeping it ensures you don’t leave behind critical automations that quietly drive revenue in the background.
2. Map your automations into your new ESP
Don’t wait until the cut-off date. Map out every automation now, from welcome sequences to reactivation flows, and rebuild them in your new platform ahead of time. That way, you’re not rushed and nothing gets missed.
3. Protect your deliverability with a warm-up plan
One of the biggest risks during migration is damaging your deliverability. By gradually warming up your sending reputation in the new ESP, you protect inbox placement and avoid the nightmare of emails landing in spam.
4. Transition email and SMS together
If you’re using both email and SMS through Yotpo, coordinate the move so they work seamlessly in your new setup. Customer communications should feel consistent, not fragmented.
5. Test before you go live
Never assume the rebuild is flawless. Test early and often so your first send in the new platform works exactly as expected. This ensures your customers experience continuity not disruption.
Migration Is About Preparation, Not Panic
The most important thing to remember? This isn’t a reason to panic. It’s a reason to prepare.
Handled well, the migration will feel invisible to your customers. They’ll continue receiving your emails and SMS as usual, without ever knowing a change took place. Behind the scenes, your business will have avoided a potentially costly interruption and your revenue will thank you for it.
The brands that take this seriously will come out stronger, with smarter systems in place and a more reliable platform for the long run.
Don’t Wait Until It’s Too Late
Yotpo’s Email and SMS shutdown is coming. The timeline is clear. What you do next will determine whether your brand experiences a smooth transition or a scramble that costs sales.
Flowstate helps e-commerce brands build migration plans that keep customers engaged and revenue flowing without missing a beat.
⚡ Want help migrating from Yotpo without losing sales?
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