As an eCommerce store owner, you understand the power of email marketing in building deeper and more meaningful connections with your community. But have you ever considered the impact of send times on the success of your email campaigns?

Email send times refer to the specific time and day you choose to send your emails to your subscribers. The timing of your email can significantly influence the level of engagement, response rate, and ultimately the success of your email marketing efforts.

Why are send times important?

1. Overcoming inbox clutter

In today's fast-paced digital world, people receive an overwhelming amount of emails daily. If your email lands in a crowded inbox at the wrong time, it's more likely to get overlooked or buried beneath other messages. By sending your email at the right time, you increase the chances of cutting through the clutter and grabbing your subscribers' attention.

2. Maximising open rates

Timing is crucial when it comes to improving your email open rates. Studies have shown that certain days of the week and specific times during the day can yield higher open rates. For instance, sending emails during weekdays, particularly on Tuesday through Thursday, tends to generate better open rates as compared to weekends. Tailoring your send times to fit your audience's behavior patterns can significantly impact the likelihood of your emails being opened.

3. Capitalising on prime engagement windows

People have their own preferences when it comes to checking emails and engaging with content. By understanding your target audience and their habits, you can identify their prime engagement windows. For example, if you're targeting office workers, it might be more effective to send your emails during lunch breaks or after working hours when they have more time to focus on their inbox. Timely emails during these engagement windows can lead to higher click-through rates and conversions.

4. Time zone considerations

If you have a diverse customer base across different time zones, it's essential to take this into account when scheduling your email sends. Sending an email at 9 AM might be perfect for someone on the East Coast, but it could be too early or too late for those in other time zones. By segmenting your email list based on time zones and adjusting your send times accordingly, you can ensure that your subscribers receive your messages at a reasonable hour.

How to determine the best send times

Now that you understand the importance of send times for successful email marketing, let's discuss how you can determine the best send times for your eCommerce business:

Analyse your audience: Use your email marketing platform's analytics to gain insights into your subscribers' behavior patterns. Look for trends in open rates, click-through rates, and conversion rates across different times and days.

Conduct A/B testing: Experiment with different send times and track the performance of your campaigns. Split your email list into segments and send the same email at different times. Analyse the results to identify patterns of higher engagement and adjust your send times accordingly.

Consider customer preferences: If you have a close relationship with your customers, don't hesitate to ask them about their preferred email send times. Conduct surveys or solicit feedback to better understand their habits and tailor your email marketing strategy accordingly.

Stay up-to-date: Keep an eye on industry research and trends to stay informed about the changing preferences and habits of email users. Email marketing best practices evolve, so it's crucial to adapt your strategy accordingly.


Email marketing can be a game-changer for eCommerce businesses, but success depends on more than just the content of your emails. Paying attention to the timing of your sends is a simple yet highly effective way to boost engagement, increase open rates, and ultimately drive more sales. By analysing your audience, conducting A/B testing, and considering customer preferences, you can determine the best send times for your emails, ensuring that your messages reach your community at the right moment for maximum impact.

Don't let your emails get lost in the abyss of the inbox. Take control of your send times and take your email marketing to new heights!

So, if you're ready to optimise your email marketing strategy and generate deeper, more meaningful relationships with your community, contact Flowstate today for expert guidance. Let's harness the power of email automation and CRM solutions to create outsized returns for your eCommerce brand.