With a shift in sales focus, Strangelove needed to quickly turn their attention to selling direct to customers. This strategy was designed to compliment their ongoing wholesale sales channels. The challenge, Strangelove had not yet considered their ideal customer journey with email or implemented any flows of value in their email platform, Klaviyo.
We created flows that educated and nurtured the new target audience with a unique tone of voice and focus on StrangeLove’s highly curated products.
We set up weekly campaigns featuring varied messages around their key content pillars and sent to the relevant segments in the database for maximum engagement.
We managed the cleanliness of the database – removing unengaged profiles, saving subscription costs & increasing email campaign metrics through regular list cleansing.
The combination of our email strategy and implementation created a 625% return on investment, in the first 6-months alone. These numbers continue to grow as Strangelove enjoy the benefits of targeted, timely and personalised email marketing.
“Working with Flowstate has been a fantastic experience,” says StickerYou Marketing Director, Sam Zivot. “They are savvy, efficient, and best of all, they know what needs to be done to drive improved results from email and SMS. Despite working across disparate time zones, there were never any issues finding crossover in our schedules, or delivering a project to a deadline. Communication has been seamless, and collaboration top notch”.