Bon Charge
Bon Charge had a large, engaged database but many subscribers hadn’t yet purchased. The brand needed to convert these leads, deepen loyalty, and grow lifetime value through smarter email and SMS experiences.
Flowstate identified that Bon Charge’s rapid growth had created a strong foundation but also left untapped potential within its database. Many engaged subscribers were yet to make a first purchase, signalling a gap between awareness and conversion. By enhancing personalisation, rethinking customer journeys, and using data-driven automation, the goal was to turn engagement into measurable revenue growth. This approach aimed to build lasting loyalty and increase customer lifetime value, while reinforcing Bon Charge’s position as a leader in wellness experiences.
Flowstate applied the State of Flow system to deliver an Email Growth Plan - a structured 12-month roadmap, starting with a full audit and culminating in a prioritised action plan
Flowstate applied the State of Flow system to deliver an Email Growth Plan - a structured 12-month roadmap, starting with a full audit and culminating in a prioritised action plan:
- Vision Workshop - Flowstate worked with the Bon Charge team to define clear business objectives and align on long-term growth goals. This was followed by a deep audit of their Klaviyo account to identify the most impactful areas to unlock growth.
- Performance Maximiser – A deep audit of Bon Charge’s Klaviyo account identified the most impactful areas to unlock growth.
- Lifecycle Journey Map – We mapped every customer touchpoint to show where email and SMS could accelerate conversions and build lasting loyalty.
- Email Growth Plan – A detailed 12-month roadmap focusing on foundations, accelerated performance, loyalty building, and scaling.
Key initiatives included:
- Launching a tiered loyalty and referral program within Klaviyo
- Expanding core flows with A/B testing, SMS layering, and new triggers like VIP, replenishment, and winback
- Diversifying campaigns beyond promos to include wellness education, product stories, and community features
- Implementing advanced segmentation and database hygiene to improve targeting and deliverability
- Integrating zero- and first-party data capture with cross-channel sync to Meta and Google Ads
The Email Growth Plan gave Bon Charge a clear, actionable strategy to transform Klaviyo into a predictable, scalable revenue engine. To achieve within the first 6-months
The Email Growth Plan gave Bon Charge a clear, actionable strategy to transform Klaviyo into a predictable, scalable revenue engine. To achieve within the first 6-months:
- Over 40% of total revenue attributed to email and SMS
- Campaign click rates forecast to improve by +90%
- Sign-up to first purchase conversion expected to rise by +10%
- Subscriber growth targeted at +15% year on year
- Repeat purchase rate forecast to increase by 3–5 percentage points
Flowstate’s Email Growth Plan has been transformative for our team.
“Flowstate’s Email Growth Plan has been transformative for our team. The depth of analysis, the clarity of the roadmap, and the level of detail in their recommendations gave us complete confidence. We now have a clear vision of how to move customers from first purchase through to loyal advocates. The Email Growth Plan didn’t just highlight what to do, it showed us why, how, and when to do it. Our entire CRM team is energised by the process, and we are already seeing stronger engagement and better alignment with our business goals. Flowstate is the partner you want if you are serious about turning email and SMS into your number one revenue driver.”
– Belle Blatch, Loyalty & CRM Manager, Bon Charge
Gallery
.jpg)
